{"product_id":"bicen-blox","title":"B'ICE'N Blox","description":"\u003ch2\u003eB'ICE'N Blox - 3.5 lb Freezer Pack\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThe Science of Staying Cool, Perfected\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe mad scientists at Bison Coolers have done it again—introducing the \u003c\/span\u003e\u003cspan\u003e\u003cem\u003eB'ICE'N BLOX\u003c\/em\u003e\u003c\/span\u003e\u003cspan\u003e, the ultimate ice companion and alternative engineered to maximize your cooler's freezing power. (Get it? B'ICE'N\u003c\/span\u003e\u003cspan\u003e? ) Designed to seamlessly fit our rugged hard coolers and SoftPak series, the B'ICE'N BLOX keeps your drinks colder, longer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePerfect Fit, Every Time\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Fits \u003c\/span\u003e\u003cspan\u003e\u003cem\u003etwo side by side\u003c\/em\u003e\u003c\/span\u003e\u003cspan\u003e in Bison's 50QT and larger coolers.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Snugly sits at the bottom of our bear-proof 25QT cooler.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• A versatile companion for soft coolers, road trips, tailgating, and all your outdoor adventures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhy Choose B'ICE'N BLOX?\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSay goodbye to soggy food and melted ice disasters. The B'ICE'N BLOX is reusable, durable, and crafted to \u003c\/span\u003e\u003cspan\u003e\u003cem\u003eoutlast\u003c\/em\u003e\u003c\/span\u003e\u003cspan\u003etraditional ice packs. Use it alongside regular ice to supercharge freezing performance, or on its own for low-maintenance cooling.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bison Coolers","offers":[{"title":"Default Title","offer_id":48820332363995,"sku":"901101","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/2314\/9019\/files\/BicenBlox-Iso1.png?v=1780062461","url":"https:\/\/custombison.com\/products\/bicen-blox","provider":"CustomBison","version":"1.0","type":"link"}